One of the early adopters of the magazine culture on Apple’s iPad is (not so surprising) the Martha Stewart emporium. Neither should anyone be surprised that a magazine labeled with the name “Martha Stewart” is terribly good-looking. Of course it is an “app”. While I seriously could do without ‘there’s an app for that’ when it comes to e-books –actually, there are already apps for that, called readers, and the appropriate format would be ePub or PDF– this does make sense when it comes to magazines, since you can buy more issues in-app. A single issue will set you back (in Europe) €2,39, so it’s probably something like that in $ too. Of course there is a free introductory issue, and it is by no means strapped of features...
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